Personalized coaching designed to help you gain clarity, overcome what’s holding you back, and make meaningful progress toward your health and performance goals.
Personalized coaching designed to help you gain clarity, overcome what’s holding you back, and make meaningful progress toward your health and performance goals.
Personalized coaching designed to help you gain clarity, overcome what’s holding you back, and make meaningful progress toward your health and performance goals.

Your goals, experience, and challenges are unique to you. Start by completing a short pre-call survey so Jacob can understand where you are and what you’re looking to achieve.
From there, book your 30-minute Genesis Call to discuss your goals, current challenges, and the next step that makes sense for you.
Complete the pre-call survey so we can understand your goals, experience, commitment, and current challenges.
Book your 30-minute Genesis Call with Jacob to discuss where you are, where you want to go, and what’s standing in the way.
Choose the level of support that fits your goals and start following a clear path toward meaningful progress.
Whether you’re just getting started or have worked with a coach before, the first step is understanding where you are,
what you want to achieve, and what challenges are standing in your way. Complete the pre-call survey, then
book your 30-minute Genesis Call with Jacob to talk through your goals and determine the right next step.
Explore the transformation photos below. Individual experiences and results vary.
Pillars provides an auto-matched training program and self-guided tools. Truth Collective adds adjusted training and group coaching. Truth Protocol adds individually built training and weekly private calls. Start with the pre-call survey to discuss your next step.


Build consistency with nutrition guidance that matches your level of support. Start with calorie and macro tools in The Pillars Program, get a custom meal plan in The Truth Collective, or choose individually built nutrition in The Truth Protocol.

Training support depends on your program. Pillars includes an 8-week auto-matched training program. Truth Collective adds Jacob-reviewed intake and adjusted training. Truth Protocol includes individually built training.

Pillars provides a calorie and macro calculator. Truth Collective includes a custom meal plan and macros. Truth Protocol adds individually built nutrition and a personal supplement protocol.


Pillars includes habit and progress tracking. Truth Collective adds recalibration check-ins and three weekly group calls. Truth Protocol adds weekly private calls and full written check-ins.

Pillars includes community resources and replays. Truth Collective adds a private community and group Q&A with a 48-hour response window. Truth Protocol includes same-day direct messaging Monday through Friday.

Structured training matched to your schedule, equipment, and experience, with habit tracking, weekly lessons, and community support.
Personalized training and nutrition guidance, weekly coach-reviewed check-ins, and live group coaching with a private community.
Individualized training and nutrition with a weekly private coaching call, written check-in reviews, and ongoing plan adjustments.
Start by completing the pre-call survey. Then book a 30-minute Genesis Call with Jacob to discuss your goals, current challenges and the next step that makes sense for you.
Pillars provides training and self-guided tools. Truth Collective adds adjusted training, a custom meal plan and group coaching. Truth Protocol adds individually built training and nutrition, weekly private calls and direct support.
Pillars includes lessons, habit tracking, community resources and replays. Truth Collective adds three weekly group calls and group Q&A. Truth Protocol adds a weekly private 30-minute call and same-day direct messaging Monday through Friday.
Live In Truth BIO provides training, nutrition guidance, and coaching for men and women. Led by Jacob Murrell, we help you build sustainable habits and work toward your personal fitness goals.